Value Enhancement Idea # 18:
Often, as business owners, we are almost paranoid about losing customers – any customer at all. But some companies would be better off if they did lose one or more customers.
Most companies have them – “The Hated Customer” that demands too much, pays too little in terms of price, pay their bills late, and demeans your employees at every possible opportunity. They sap your energy, that up too much time worrying about and create a company environment that is not healthy.
And the amazing thing is that after a company makes the decision to fire and/or stand up to these customer bullies, most often we feel much better. The decision to get rid of a particular customer or to say no to them can’t be made lightly or quickly.
But at the point in time that the customer is sapping the energy of your company, diverting the company from doing what it does best, or negatively impacting the finances of your company, then don’t be afraid to say no.
And if doing so allows your company to focus on what it does best and to build a better and stronger company, then this value enhancement idea is for you.